Microsoft MSN
Interactive design and motion design
Motion keeps the focus on a busy screen with the text appearing in manageable, digestible chunks
Microsoft wanted customers to sign up for MSN service when they purchased a computer from Circuit City. The kiosk allows customers to see the features, try it and sign up. Animations are used to demonstrate online features. An even bigger challenge, the kiosk software can be installed on any computer on the sales floor.
Designers: Tracy Rhodehamel, Gavin Renner, Tom Enesey, Alan Wier
—Attract loop features Microsoft's Internet services
—Animated menu allows users to explore different services categories
—Rather than try the service, motion demonstrates how each service benefits the customer
—The kiosk could also sign up customers for MSN on the spot